BUT WHAT DO “THEY” REALLY THINK?

The meeting last night went so well, I think we nailed our product launch, our customers are going to love the changes to our software platform….I hear these types of statements from my clients everyday but then a week goes by or maybe a month and they aren’t seeing the results they expected.  People are not renewing their memberships, the water cooler is not buzzing with positive feedback, and the reality is that my clients typically have no idea what happened or why the results don’t seem to match their gut instincts following a product launch or a new program in the office.

It seems easy enough to just ask your customers how they feel, but will they be honest with their actions fall in line with their responses?  Probably not.  A lot of times a customer is intimidated to be completely honest about their experience when speaking in person with a customer service rep or their actual personal account rep, at PollMakers we provide a safe and easy way to get the answers that are hard to hear and hard to deliver.  We will help you setup an inbound or outbound survey line that allows your customer, clients, or employees to share their real perception of the events that have transpired.  But we can also provide you with an easy platform to be ahead of the game, by allowing your market to speak with you before you decide which route you are going to take.

For example when Volkswagen was deciding which features they needed to keep in a basic package they wanted to hear from their current drivers what really mattered to them.  Is a drawer under the driver’s seat a big deal?  What type of emotions did specific features generate in their target market?  After working with their marketing firm and advertising agency they came to me and we discussed what type of questions they wanted to ask, what information would be beneficial in deciding their next move.  We designed a survey that was based on emotions and personality traits then they were able to say single mothers felt this way about this feature and that feature and then built a micro-targeted ad campaign based on the results.

Volkswagen is an extreme example they have a marketing budget in the millions and a diverse target market but PollMakers can help with even the smallest campaign.  Do you own a small gymnastics studio, how do your parents feel about the new coach?  What would make your parents refer their best friends to your studio?  By talking through your business and your goals our team should be able to help you create a survey that can assist you in finding out the real answers to your questions.