SEARCH ENGINE OPTIMIZATION

The majority of people that use the internet have never heard the term Search Engine Optimization or SEO for Short. So what is SEO? SEO is how you make your website visible in organic search results when you are looking for a particular keyword or website on the Internet. There are hundreds of Search Engines on the World Wide Web. But there are three major search engines that dominate the Internet, those search engines are Google, Yahoo, and Bing. The majority of people that surf the web do not realize that to make your website visible on the internet you have to do internet marketing to get picked up by the major search engines. It used to be you could market your website for 2 to 3 weeks and you could show up on page one of google. But now due to the changes in the Google algorithm it takes 3 to 6 months of continual marketing to get on page one of google. One of the major factors of getting your website to page one of google is Social marketing. Social marketing has become one of the major factors because google pays attention to every backlink from these sites. Backlinks are the most important factor in the Google algorithm. What is a baclink? A backlnk is a hypertext link back to your website. The more backlinks you have, the more popular your website is, and the higher you rank on Google. With the latest update to the Google algorithm, you now have to diversify your backlnks, in other words google wants to see diversification on the keywords that you are using to reference back to your website. One of the other things that they changed was they now look at websites like twitter and facebook to see how many references there are back to your website. Basically it comes down to the more backlinks there are back to your website, the more popular your website is, and the better you rank in Google.