Frito-Lay was very successful in a recent social media campaign that involved a contest of who can create and submit the best new flavor for Lay's chips. The general public then had to vote using social media outlets like Twitter and Facebook to voice their opinions on the new products. Frito-Lay actually produced some of the top chip flavor contenders and had them for sale in many stores across the nation, allowing consumers to try the different new products before voting on which one should officially enter the Frito-Lay lineup of products.
My Twitter and Facebook were blowing up in the final weeks of the competition, with everyone buzzing about which chip flavor should win and why. This was pure brilliance by Frito-Lay because many people went out and bought multiple bags of their chips so that they could try each flavor. This was a huge bonding moment for people all over the world, as they shared their experiences with the new flavors and carefully critiqued them.
I have to say that this campaign made me more likely to buy products from Frito-Lay, as I, too, was a part of the chip critiquing and bought many bags of each flavor for everyone around me to try so that we could have a fun activity to do. While this competition frenzy is now over, the Frito-Lay brand has boosted itself into the spotlight, where everyone sees Lay's as the fun and innovative chip brand that they will want to purchase from for a long time.
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