Upon doing some research for my final project I came across See It, a new service being rolled out in November by Comcast through Twitter. See It will be a feature on tweets related to television shows or movies which will enable the user to convert directly from a conversational topic to viewing a show or movie live. With the click of a button one could choose to tune in live, On Demand, online, or through their mobile device. They will also have the option of setting reminders, recording on DVRs, or purchasing tickets through Comcast-owned Fandango. While the service will be available nationally, Comcast customers will be the first to test this technology on NBCUniversal networks and literally be able to use their mobile device as a remote control. However, they are already working on having it available on other networks and platforms.
An example of how it works: Let's say you were following @ChicagoBears on twitter this past Thursday and you read about Tim Jennings' interception for a touchdown in the first quarter. By clicking on the See It button, you could have instantly viewed the game live or recorded it on your DVR. This option eliminates the need to scroll through your television guide looking for a channel or even picking up your remote.
While television and social Web compete for advertising dollars and attention, this partnership is working together to integrate the two enhancing both experiences. Surely there will be kinks along the way but imagine where this type of technology could take social media.
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