Ipsy and Sneak Peeks

For those of you who have never heard of a company called Ipsy, please allow me to introduce you. Ipsy is a smaller company that provides personalized make-up and beauty products to their subscribers each month all delivered in a different make up bag each month. To begin, a person must go to their website, www.ipsy.com and take their style personality quiz. It ask questions such as how much make up does a person use, what colors does a person like, eye color, skin color, hair type etc. From this quiz the Ipsy team then chooses the products that will be sent to you on a monthly basis. For ten dollars a month each subscriber gets five different products, some deluxe sample sized and others full sized as well as a make up bag. Through links posted by subscribers on Facebook, anyone can subscribe.

When I first signed up for ipsy, i was extremely excited to see what types of products would be in my first bag. I then realized that they had a page on Facebook that had around 180,000 likes so I decided to join. It was then that I learned that at the beginning of each month, ipsy offers "sneak peeks" of the items that they will be offering in their bags that month along with a ton of makeup advice, coupon and discount codes and  links to forums and discussions on their own web page. These sneak peaks often come with cryptic messages and pictures so that it stimulates the discussion among users as to what each product could be.

This is an example of a "sneak peek" for October 2013

The caption was "Some of our subscribers will get the chance

to release their inner artist with the help of at least one of these

colorful products"

I think that ipsy is doing a phenomenal job with the use of social media by really involving their customers and building hype around the products and services that they are providing. Not only do they make it a fun way to start guessing what type of products that they are putting in the next ipsy bag but in turn they are able to create interactions with not only themselves but with their collective community as well. By offering tutorials in the form of videos on how to use some of the products they give away they add yet another dimension to make their company much  more desirable. They also provide a feedback option on the products that a person has received in their bags which helps them to better know what types of things a person like and what types of things they should no longer send in their ipsy bags. When it comes to social media, ipsy does it right!