Who remembers ALDI as "the stock-up store"?

Aldi has come a long way since their first popular television advertisements in the 1980's when they finished each commercial with a voice saying "ALDI-the stock-up store". Yes, ALDI was a store where you could stock up on their core range items. If you did not live near a store and were not able to visit inside to see their selection, many people thought ALDI was similar to today's warehouse stores like Costco and Sam's Club. Viewers thought ALDI was a bulk item store and they were not able to effectively get their message across via their commercials. Print ads were more effective in that they showed items with prices and sizes, therefore letting you know they were not selling in bulk.


With the advent of the Internet followed by popular social media Websites such as Facebook, ALDI has reached out to hundreds of thousands more people in very positive ways. Currently, the ALDI USA Facebook page has 561,915 likes with 9,400 people discussing the page. Via their Facebook page which can be found at <"https://www.facebook.com/ALDI.USA ">, they are engaging their customers by marketing not only their products, but recipes, weekly deals via their ads, as well as a way to contact Customer Service.

One of the best things about ALDI USA's Facebook fan page is that it allows people to share ideas, recipes, shopping tips, and form friendships. They even use the Facebook page to plug in another popular way to share recipes by showing a link to enter your favorite recipe for drop cookies on Pinterest via this post:
"Follow us on Pinterest and pin your favorite drop cookie recipe using ingredients from ALDI for a chance to win a $20 ALDI gift certificate. Click here for info on how to enter: http://www.pinterest.com/pin/52495151880054186/” What a better way to engage people into liking their company than to create a contest to win money doing something you love? ALDI USA has outdone themselves using this Web 2.0 technology by making sure it's all about the consumer. They make you feel like part of the Aldrich brother's family...the original ALDI pioneers.