Do Us a Flavor

Do Us a Flavor

Lays potato chips asked the chip eaters of the world to help them come up with a new flavor of potato chip, not only did the winner of the contest get to claim bragging rights, there was a hefty financial award as well – ONE MILLION DOLLARS.  I originally heard about the contest from the Eva Longoria commercial and immediately I was hooked.

ONE MILLION DOLLARS to just come up with the best new potato chip, are you kidding??? 

Unfortunately my taste buds are not that creative but I was still hooked on the contest.  I was watching the facebook feed every day and loved how the commercials were giving updates on the newest flavors.

As soon as the top three flavors were released, they were added to my grocery list.   I could wait to taste chicken and waffles J  In the end my vote went to cheesy garlic bread, the eventual winner.  I have never bought the new flavor after my initial purchase, not sure why it was tasty but I can say that I Lays did a great job making me feel involved in the whole process and I was definitely convinced to purchase the new flavors because of their social medial marketing techniques.

Amber Schober Valdez